SMEs portfolio

Nomad, Benin

SMEs portfolio



Activity: Distribution of processed food products 

Established: activity launched in 2005 

I&P's investment: 5% equity stake, plus convertible and subordinated loans.
 


Entrepreneur: Adédogni Abimbola, graduate of ESC Toulouse business school.

The company employs 18 people.    


Nomad is the leading Benin importer of own-label economy products from large French supermarket groups (Carrefour, Casino).

Food industry distribution in Cotonou is split between, on one hand, a number of family-owned supermarkets catering essentially to the wealthy elite and expatriates, and on the other hand a multitude of small, mostly informal retailers (booths, market stalls etc.).

In 2009 NOMAD introduced an innovative retail initiative to Benin with the concept of  local mini-supermarkets targeting the middle class under the trade name “L’Express by Casino.”  The launch of the first minimarket is now testing the commercial  policy and management system. The opening of a second minimarket is planned for 2010.